[ BEHIND BELTA ]

The PR principles that make us, us:

Blue text spelling out 'THE BATTLE IS ON!'
Blue text spelling out 'THE BATTLE IS ON!'
A pink-colored icon of a person followed by an arrow pointing right, with the words 'Resourceful & Purposeful' in pink text.
A pink-colored icon of a person followed by an arrow pointing right, with the words 'Resourceful & Purposeful' in pink text.
Maroon banner featuring a white arrow pointing right and the text 'BRAND BUILDERS' in white.
Maroon banner featuring a white arrow pointing right and the text 'BRAND BUILDERS' in white.
A grey arrow pointing right with the letter B and the words "Community-minded" next to it.
A grey arrow pointing right with the letter B and the words "Community-minded" next to it.
A burgundy banner with a large pink letter B and an arrow, with white text that says "SHY BAINRS GET NOUT!" MENTALITY.
A burgundy banner with a large pink letter B and an arrow, with white text that says "SHY BAINRS GET NOUT!" MENTALITY.
A blue horizontal banner with pink text reading "GEORDIE GRAFTERS" and a pink arrow pointing to the right.
A blue horizontal banner with pink text reading "GEORDIE GRAFTERS" and a pink arrow pointing to the right.
Pink oval sign with a large brown letter B, an arrow pointing right, and the text 'STRAIGHT-TALKING'.
Pink oval sign with a large brown letter B, an arrow pointing right, and the text 'STRAIGHT-TALKING'.
Blue sign with a letter B and arrow pointing right, stating 'Data-Driven'.
Blue sign with a letter B and arrow pointing right, stating 'Data-Driven'.
Black button with light blue text reading 'Culturally Aware' and a light blue arrow pointing right.
Black button with light blue text reading 'Culturally Aware' and a light blue arrow pointing right.
Maroon arrow points to the words "OBSERVANT & CURIOUS" on a light blue background.
Maroon arrow points to the words "OBSERVANT & CURIOUS" on a light blue background.
Blue background with a large white Pac-Man shape and a smaller Pac-Man with the letters "PR" inside.

Why Belta PR exists…

When done well, digital PR should do more than generate coverage. It should build authority, strengthen buyer trust and support long-term commercial growth.

In eight years in digital PR, I’d seen too much emphasis placed on how much coverage a campaign generated, rather than where it landed, who it reached, and what it actually did for the business.

I knew there was a better way.

So I built Belta PR to overcome this industry issue.

See why we're different →
A person holding a blue corded telephone receiver against a white background.
A person holding a blue corded telephone receiver against a white background.
A blue round table with a box labeled 'HEX Coffee Roasters' and a glass of iced coffee with ice cubes.
A blue round table with a box labeled 'HEX Coffee Roasters' and a glass of iced coffee with ice cubes.
The who, what & why behind Belta The who, what & why behind Belta The who, what & why behind Belta The who, what & why behind Belta

Hi, I’m Bekki,
Founder & Digital PR Consultant.

Before launching Belta PR, I spent eight years working across both agency and in-house digital PR roles.

I’ve created award-winning digital PR campaigns and worked with businesses of all sizes, from ambitious start-ups seeking to build visibility in competitive industries to well-established household brands.

Most recently, I worked in-house at RVU across Mojo Mortgages and Uswitch, where digital PR wasn’t treated as a standalone channel. Every PR campaign had to support wider marketing objectives, strengthen search visibility & contribute to commercial growth.

I’ve now seen digital PR from pretty much every angle: agency-side, in-house and, today, running Belta PR.

And each has taught me something different.

A woman with shoulder-length wavy brown hair standing outdoors during sunset. She is wearing a sleeveless, multi-colored dress with red, pink, and orange hues, and is holding a beige knitted bag. There is a tattoo of a black heart shape on her right upper arm, and she has rings on her fingers and bracelets on her left wrist. A torch with a yellow flame is seen to her left, and a tall palm tree is behind her. The background includes lush green trees and a distant view of a hilly landscape.
A woman with shoulder-length wavy brown hair standing outdoors during sunset. She is wearing a sleeveless, multi-colored dress with red, pink, and orange hues, and is holding a beige knitted bag. There is a tattoo of a black heart shape on her right upper arm, and she has rings on her fingers and bracelets on her left wrist. A torch with a yellow flame is seen to her left, and a tall palm tree is behind her. The background includes lush green trees and a distant view of a hilly landscape.
Young boy with curly hair wearing a blue jacket and red shirt, standing in front of a white background with a blurred logo or text.
Young boy with curly hair wearing a blue jacket and red shirt, standing in front of a white background with a blurred logo or text.
A young boy with brown curly hair wearing a red shirt and a purple jacket, standing among others and holding a race bib with the number 2330 on it.

Agency life gave me the foundations. It taught me how to balance multiple clients, industries and priorities, manage competing demands and, ultimately, how to do really good digital PR.

Going in-house changed the way I thought about it. Suddenly, I could see much more clearly where PR sat within the wider business, and why coverage means very little if it isn’t supporting what that business is actually trying to achieve.

And Belta? That’s where I get to bring the best of both together.

We don’t chase coverage for the sake of a big number on a report. We look at where your brand needs more authority, which audiences you need to reach, which pages need stronger backlinks and where PR can make a genuine commercial difference.

Then we build the PR around that.

SO, WHAT DOES

Close-up of the word "BELTA" written in large, pink, block letters on a black background.

ACTUALLY MEAN?!

“Belta” is a Geordie word for something exceptional.

When I started this business, I wanted a name that reflected both where I’m from and the kind of consultancy I wanted to build.

Straight talking. Hard-working. Resourceful.

I’m also a big believer in “shy bairns get nowt” (which, yes, absolutely includes asking a journalist to turn a citation into a backlink!).

I’ll always tell you honestly if I don’t think something will work. I’ll never recommend digital PR if I don’t believe it’s the right investment. And when I take on a client, I’m invested in making the work count.

That’s the thinking behind the name.
And the standard I hold myself to every day.

A magazine titled Forbes on a small round table with a white pair of headphones placed on top. The magazine cover features a smiling woman and headlines about disruption and entrepreneurship.
A magazine titled Forbes on a small round table with a white pair of headphones placed on top. The magazine cover features a smiling woman and headlines about disruption and entrepreneurship.

Small by design.

With Belta PR, you’ll work directly with me throughout the partnership. I lead every strategy and stay hands-on with delivery, from developing angles to personally pitching journalists and securing coverage.

Alongside me is a Digital PR Executive with a particular knack for pop culture and reactive PR, keeping a close eye on the news agenda and spotting opportunities for your brand as they emerge.

And when a brief calls for specialist expertise, we bring in trusted people across areas, such as SEO and data analysis.

A woman sitting on the floor, smiling and talking on a landline phone, with a vintage style white phone on the floor in front of her.
A woman sitting on the floor, smiling and talking on a landline phone, with a vintage style white phone on the floor in front of her.

Better because of it.

Many agency models can come with large teams, layers of management and expensive overheads. And there’s a familiar frustration in the industry: meeting the senior team during the pitch, only for much of the day-to-day work to be handed down once the account begins.

I wanted Belta to work differently.

That’s why we’re a small digital PR consultancy. Senior experience stays close to the work, while other people are brought in because their skills genuinely add something.

Less budget spent on unnecessary overheads. More invested in the people actually making your brand better known.

What our clients say about
working with Belta PR.‍

& what we did for them →

A pair of large blue quotation marks on a black background.

I can wholeheartedly say that Bekki is in the very top tier of Digital PRs I’ve worked with. She is a master of her craft, and is tenacious about getting links. Focused on link quality as well as relevancy, she doesn’t pad out her activity with low- quality links. Her reporting is clear, concise and target focused."

nathan thompson, seo lead

Mojo Mortgages & Uswitch

Close-up of a brass door knocker shaped like a shell on a blue door.
Blue quotation marks on a black background.

Bekki understands the PR landscape like the back of her hand, and we feel totally safe in the knowledge that she'll achieve consistently high-quality links to improve our brand. Her reporting is always comprehensive and transparent, and her results speak for themselves."

Martin Seeley, CEO

MattressNextDay

An unmade bed with two blue striped pillows on a white sheet, a partially crumpled sheet, and sunlight streaming across the bed.
An unmade bed with two blue striped pillows on a white sheet, a partially crumpled sheet, and sunlight streaming across the bed.
Pink quotation marks on a black background

We have achieved great PR coverage whilst working with Bekki. She’s very proactive and full of great ideas, which has enabled us to generate links from a broad range of websites. I would definitely recommend her to anybody looking to increase their online PR."

Neil Dutta, Managing Director

Angelic Diamonds

Close-up of two elderly hands with rings, gently holding a Dalmatian dog's body. The person is wearing a black sweater and jewelry, including diamond rings and a cross pendant.

Every great partnership
starts with a conversation.

Whether you’re exploring digital PR for the first time or looking for a more strategic approach, I’d love to hear more about your business.

Tell me a bit about your brand and what you do in your own words. I’ll then do the initial digging to see whether digital PR could make a meaningful commercial difference in getting your mission - and product - in front of your target market.

If I believe digital PR could genuinely help, I’ll book in a discovery call to explain the why and how.

And if I don’t think it’s the right investment? I’ll tell you what you need to sort first.

Let's talk! →