Good PR should start with grasping the why.
Production lines work beautifully for Greggs sausage rolls, but not for building brand authority.
At Belta PR, we don’t do PR for PR’s sake. Every campaign, pitch and piece of activity should have a reason for being there, based on what your brand actually needs.
Which is why we believe it’s bad PR to jump straight into deliverables…
Intent before execution, always.
Before any ongoing PR begins, we build a comprehensive digital PR strategy for your business.
We go deep: competitor analysis, your backlink profile and where those links are pointing, commercial-page opportunities, AI visibility, the authority you already have and where it needs strengthening.
We also look at the expertise and assets already inside your business, the publications you need to be reaching and the types of PR activity most likely to get you there.
Then we bring everything together into a clear three-month digital PR plan, including what we recommend we focus on, the types of campaigns and activity you need, where the opportunities lie and why each part deserves a place in the strategy.
And importantly, the strategy is yours as it’s a one-off investment. You can take it away and deliver it yourself, or bring us on board at Belta PR to put it into action.
Making your brand better known, in more ways than one.
Your digital PR strategy has already uncovered where the opportunities lie, what needs strengthening and where PR can make the biggest difference.
From there, we build the ongoing PR around what your brand actually needs.
At Belta PR, that spans four areas: news-led PR, authority-led PR, purchase-led PR and conversation-led PR.
You might need one. You might need all four. Most often, it’s a combination. What matters is using the right approaches for the right reasons, based on what we’ve uncovered in your strategy.
Here’s what each looks like in practice.
Gaining visibility where your audience pays attention.
Reactive PR (news-led PR)
Reactive PR is about getting your brand into the conversations people are already having, or are about to have. Not by forcing relevance, but by spotting stories genuinely connected to your industry and moving quickly enough to become part of the coverage.
That could mean uncovering the success rate of couples from Married At First Sight for a wedding ring brand during the finale, or helping a travel insurance company explain what passengers should do during widespread flight cancellations.
Because when people repeatedly see your brand connected to relevant conversations, it builds familiarity. And familiar brands tend to stay front of mind far more than brands people only encounter when they’re actively shopping.
Positioning your brand as a trusted voice in your space.
Thought Leadership (authority-led PR)
Most people won’t purchase from a brand the first time they come across it. Especially in industries where products and pricing often look fairly similar.
Thought leadership PR positions your brand as the knowledgeable voice within your space through expert commentary, informed insight and genuinely useful analysis. That might mean a skincare founder discussing the difference between barrier repair ingredients, a supplement brand commenting on common misconceptions around collagen or a mattress brand commenting on how sleep quality changes with age.
Over time, this type of coverage strengthens credibility and brand trust. Particularly in industries where customers want reassurance they’re buying from people who actually know what they’re talking about.
Securing product coverage that influences buying decisions.
Product PR (purchase-led PR)
Product PR is about securing coverage where recommendations actually influence purchasing decisions.
That could mean a skincare product featured in “best retinol serums for sensitive skin” round-ups, a coffee subscription included in Father’s Day gift guides, or a luggage brand appearing in travel essentials coverage ahead of summer holidays.
It also means reacting quickly when journalists are looking for products tied to seasonal trends, shopping behaviour or timely conversations.
Because people are far more likely to trust a product they discover through a publication they already read, rather than one they’re interrupted by in an ad.
Creating stories your competitors wish they’d thought of first.
Data Campaigns (conversation-led PR)
Data-led campaigns use surveys, rankings, internal data analysis and creative concepts to build original stories tied to relevant conversations within your industry.That might mean uncovering the UK industries with the worst parental leave policies for a HR platform, or analysing the average age of first-time buyers across different parts of the UK for a mortgage brand.
Unlike reactive PR or thought leadership, campaign-led PR gives your brand the opportunity to own a conversation rather than simply contribute to one. Because the strongest campaigns are built around original data, unique insights and creative angles, they’re far harder for competitors to replicate once your brand becomes associated with the story. That not only creates opportunities for coverage across national, regional and industry publications, but helps position your brand as the one leading the conversation rather than following it.
We secure coverage
where it matters most.
Want the same coverage? →
Not all coverage carries the same weight.
That’s why we focus on securing meaningful coverage in the publications your customers already know and trust.
These are just some of the titles where we regularly secure coverage:
Not only is Bekki extremely talented at what she does, but she has a real ability to articulate ideas and support those around her, something that made a huge difference to me when I was starting out in my career.
She’s always exploring new and inventive ways to strengthen her clients’ PR strategies, thinking outside the box to secure the relevant coverage brands need to stand out. But it’s her passion for all things digital PR that really shines through. Her enthusiasm, creativity and drive are infectious, and she always goes above and beyond to secure the best results for her clients.
Steph Holmes
Digital PR Specialist
blue array
Don’t just take our word for it…
Every business starts from a different place, so every success story looks a little different.
Here are a few examples of how strategic digital PR has helped clients build visibility, earn authoritative coverage and support wider commercial growth:
Bekki seamlessly integrates into our team and understands our business inside out. Her communication is effortless, her strategy is creative and adaptable, and her results speak for themselves. She delivers high-value coverage that drives real growth. Above all, her honest and down-to-earth approach makes her a pleasure to work with.
I’d recommend her without hesitation!”
Barry Rickhuss
Marketing Manager
MATTRESSNEXTDAY
Bekki is everything you’d want from a PR person: smart, strategic and incredibly personable. From coming up with clever campaigns to communicating value and keeping clients in the loop with regular reporting, Bekki is one of the most talented and diligent comms professionals I know.
As a PR myself, when I was looking for long-term client support to cover my maternity leave, there was no one more perfect for the job. Bekki delivered excellent work securing plenty of tier one coverage that kept the client feeling like they had a safe pair of hands looking after the project while I was off work. I couldn’t thank you enough!
Hannah Layford
Brand Strategist
layford creative
The links Bekki secures are incredible - at a time when Digital PR can get a poor reputation (I've seen plenty of campaigns with limited relevance and securing minimal coverage), Bekki's work is a breath of fresh air. It feeds in perfectly to our SEO strategy and it's clear that Bekki has a strong understanding of wider marketing disciplines beyond just earning links - making her work invaluable and always impactful.
Liv Day
Client Partner
digitaloft
What it’s like to
work together:
1. Tell us about your business
Every partnership starts with our enquiry form.
Tell us a bit about your business and what’s brought you to Belta PR. Maybe you’ve never invested in digital PR before and don’t know where to start. Perhaps you’ve tried it but haven’t seen the results you expected. Or you might already be doing PR and know there’s more opportunity to be had.
Whatever the starting point, give us the context and we’ll take it from there.
2. We’ll do some initial digging
Before taking up time in your diary, we’ll take an initial look at your brand, backlink profile, competitors and wider industry to see whether digital PR has the potential to make a meaningful commercial difference.
If we think there’s an opportunity worth exploring, we’ll invite you to a discovery call and share some of what we’ve spotted.
And if we don’t think digital PR is the right investment? We’ll tell you that too.
3. Discovery call: let’s talk it through
This is where we bring our initial findings to the table and learn more about what’s happening inside your business.
We’ll talk through what we’ve spotted, your wider business priorities, what you’ve tried before and where we think digital PR could play a bigger role.
We’ll also explain our standalone digital PR strategy, what you’ll get from it and the one-off investment involved.
If you’re happy to go ahead, we’ll send over a detailed business questionnaire and, once payment is made, get to work.
4. We build your digital pr strategy
Now we go much deeper.
Using everything we’ve learned, we’ll delve into your competitors, backlink profile, commercial pages, LLM visibility, media landscape and the authority your brand already has. We’ll also look at the expertise, products, data and stories within your business and where the strongest PR and backlink opportunities lie.
We’ll turn that research into a complete digital PR strategy and three-month plan, setting out what we recommend doing, where we recommend focusing and why.
Once it’s ready, we’ll book a second call to present the strategy and talk you through every recommendation.
5. Belta pr or in-house? You decide
Once we’ve presented the strategy, it’s yours.
If you want Belta PR to deliver it, we’ll agree the scope and move into a minimum three-month partnership, putting the strategy into action across the PR approaches we’ve recommended.
If you’d rather deliver it in-house, you can take the strategy and run with it yourself.
Either way, you leave with a clear plan for what your digital PR should look like, and why.